Influence of Pastoral Romance

How far is it possible to recognize the influence of Pastoral Romance and Classical Comedy in the opening scene of ‘As You Like It'? One way it is possible to recognize the Influence of classical comedy in the opening scene is through the dialectic structure, which is a key theme of old comedy, shown by the conflict between the brothers Orlando and Oliver. The conflict between them Is created by the fact that, despite his father's dying wishes, Oliver hasn't educated Orlando; given him his Inheritance he was promised or acknowledged him as his brother.Evidence of this Is hat Orlando says ‘my father charged you†¦ To give me good education†¦ You have trained me Like a peasant, obscuring and holding from me all gentleman-Like qualities The use of the word ‘charged' suggests their father soul has power even In death out of respect for the dead and out of respect for him as a father, which In turn leads to the assumption power is a hereditary thing that you are born into or with. This links to the argument whether you can, in fact, work your way up to a position of power rather than just being born into it.However there is also evidence of a pastoral influence when Charles says they live like the old Robin Hood of England'. This suggests the country side (The Forest of Arden) is beyond the cares and laws of the court. And also shows the forest through a sophisticated townsman's idealized image of rural life. Whereas in real life- as much as a life in the forest is much more carefree and relaxed- it also holds its own problems and harsh rules of living with nature. Also, the use of the words ‘old Robin Hood' suggests the forest is a place of fairy tales and tradition.Another influence of classical comedy is that it challenges he political, social and moral traditions established within the court which is a main component of old comedy. The way traditions are challenged is through Orlando standing up to his older brother for his right to his inheritance and respect. Quotes showing this are ‘l will no longer endure it' and ‘or give me the poor allotter my father left me by testament. ‘ This shows he is challenging the established authority in his life, which makes it a political issue.Also because it is his own brother he Is challenging makes it a social and moral issue because it is emotional. In conclusion, Shakespearean ‘As You Like It' is more strongly influenced by classical comedy than pastoral romance, despite the fact that It does contain some elements of pastoral literature such as the idea of the court being a place of rules and harsh regulations and lifestyles, and the country being an Idyllic, unrealistic place where there are rules, but these rules are much less harsh and they are run on the basis of natural order of the forest.Examples of classical comedy Influencing the play are through the use of challenging established Ideas and authorities, and through the use of conflict which appears between both the two Dukes and the two De Bolls brothers (doubles). Influence of Pastoral Romance and/or Classical Comedy in As You Like It By oligarchic the influence of classical comedy in the opening scene is through the dialectic brothers Orlando and Oliver.The conflict between them is created by the fact that, inheritance he was promised or acknowledged him as his brother. Evidence of this is trained me like a peasant, obscuring and hiding from me all gentleman-like qualities ‘. The use of the word ‘charged' suggests their father still has power even in death out of respect for the dead and out of respect for him as a father, which in turn leads to rather than Just being born into it.However there is also evidence off pastoral his life, which makes it a political issue. Also because it is his own brother he is pastoral romance, despite the fact that it does contain some elements of pastoral of rules and harsh regulations and lifestyles, and the countr y being an idyllic, influencing the play are through the use of challenging established ideas and Dukes and the two De Bois brothers (doubles).

Our socially constructed reality

Think Piece Sociological Significance and Individual Behavior What is the relationship between â€Å"definition of the situation† and â€Å"socially – constructed reality'? Our social construct provides us with basic assumptions of everyday life. These social influences have an affect on our perception of reality and situations. While with a group of people you mainly hang out with the definition of a situation of a situation will be similar, because you all are from the same social group: and have similar social backgrounds.But if you are not with a group that you are not familiar tit it may not be so easy for you all to see the situation the same because your social reality are different. Example: In an urban neighborhood where Tim, and his group of friends hangout during the day and night, they often hear gunshots. So one night Time's cousin Johnny came to visit from his mansion in Texas. While they were outside hanging out gunshots were heard. After hearing the gun shots Tim and his friends continued as if they heard nothing.Sonny's reaction was very different than Tim and his friends in fact he felt very uncomfortable. Because Tim and his group of friends are accustomed to that social structure their interpretation of the situation was different than Johnny, because in his social reality that doesn't and should not happen. This example explains how a persons social reality can change how they interpret the definition of a situation. Why are these important in explaining the social influences on human behavior?These are important in explaining human behavior because our chosen behavior is determined by our social influences and social surroundings (socially – constructed reality) which determine how we react and interpret situations (definition of a situation). Why is it that social influence is very often more useful for predicting – or explaining – the behavior of an individual person than would be there psychological fr ame of mind? Though we take part in the social construct of reality, it's still not entirely a product of our own doing.Our social influences make us who we are and affect how we act and handle situations. Even though we have our own thought we still live our lives through what is socially acceptable. So observing a psychological frame of mind may not be as accurate because we say one thing, but in a social setting we handle it differently. Example: Elevator Video The people on the elevator knew that it was not their norm to turn backwards in the elevator.But they still wanted to conform to what seemed socially normal at the time, so they turned around Just like everyone else in the video. So even though we have our own thoughts and feelings about situations , our social influence and social setting still determine how we behave. If anyone could have asked the independent variables on the elevator if they would turn backwards on an elevator if everyone else was doing it they would h ave more than likely answered no, but because o the social pressure to conform they behaved totally opposite.

Education Patient with Written Information to Reduce Anxiety and Dissertation

Education Patient with Written Information to Reduce Anxiety and Better Compliance in Undergoing Cadiac Catheterization - Dissertation Example __________________ for their unwavering guidance and direction throughout the course of this dissertation planning, preparing and drafting. The points needed to mention in the acknowledgements as below. I would also like to thank and acknowledge the support of the staff of ____________ Education (U.K.) administrative office. A special thanks and appreciation goes out to my family members, classmates and colleagues for their sincere support and encouragement without which I could not have completed this dissertation. I also want to thank everyone who helped me in anyway whatsoever. Abstract Aims This research study is a critical appraisal of the effectiveness of educational information intervention on patient anxiety in preparing for cardiac catheterization. Methods This is a critical literature review. The critical literature review is conducted using a framework for conducting a critical appraisal of quantitative research as recommended by Coughlan, et. al.,(2007). The critical appr aisal is also conducted using a framework for conducting a critical appraisal of qualitative research as recommended by Ryan, et. al.,(2007). Six journal articles were selected based on the study’s inclusion and exclusion criteria. ... Specifically, this study finds that patient education prior to undergoing cardiac catheterization significantly decreases fear, uncertainty and distress among patients anticipating the experience of undergoing cardiac catheterization. In turn, patients are more willing to comply with pre-cardiac catheterization and post-catheterization instructions. The combined effect of compliance and reduced anxiety helps patients make a more fruitful and time efficient recovery. Discussion Implications for future research and clinical practice are discussed. The weaknesses and strengths of the research and the underlying research studies critically appraised are revealed. The study makes recommendations informed by the results and the analysis of the results. This study is important because it can contribute to existing knowledge by identifying the current status of the knowledge relative to the reduction of patient anxiety over undergoing cardiac catheterization via education and what areas may require further research for improving on the current knowledge base. Moreover, by identifying the current status of knowledge relative to reducing patient anxiety via education for improving the effectiveness of cardiac catheterization, nursing practices can be informed by the benefits of using education as a method of managing patient anxiety. Conclusion Essentially, this research report identifies and explains how this research can inform research and practice relative to the reduction of patient anxiety in anticipation of cardiac catheterization. This study concludes that the reduction of anxiety and psychological distress prior to undergoing cardiac

Archaeology - Neanderthals and Modern Humans Essay

Archaeology - Neanderthals and Modern Humans - Essay Example Human kind is very clever in this regard as well as in the regard of preserving life in severe environments, for a period of time. Yet, he states that human kind has often driven species to extinction and I have to personally agree with his position on this topic. Human kind is known to abuse the environment around it and this is no different from then as now. This is the main reason why so many living biological organisms are either extinct now or on the verge of extinction. Human kind over does it in practically every aspect of living so therefore my opinion is not very different from Wright's. Wright's belief is that it is this mentality of human kind that has ultimately lead to the downfall of many ancient civilizations. His point is that human kind falls into progress traps. We develop things that create a negative impact in our environments and that negatively affect our very own existence, thereby driving our own species into extinction. Wright also claims that cultural phenomena have absolutely nothing to do with human evolution and again I tend to agree with this. One of the examples that he gives in his book, in regards to the problem solving skills of mankind, is indicative in the summary he does of the Samarian

Upcoming Technologies within the healthcare Industry Research Paper

Upcoming Technologies within the healthcare Industry - Research Paper Example In the present world technology plays a vital role in our personal lives as well as in every industry. Health care is definitely one of the most crucial industries among them. The improvement of technology is required for saving countless lives all around the world. It is such kind of big field where innovation is required at each and every step. There are so many areas in the health care industry where improvement is required. Information technology, pharmaceuticals, bio technology etc are the most important areas among them. Development of equipment and medical devices are also required for improving the health of people. From the small innovation [like innovation of ankle braces or adhesive bandages] to large innovation [like innovation of MIR machines, Scan machines, artificial organs etc] all are required to felt an impact on the health care industry. Research objectives will help to clarify the research project and give some specific goals to the researchers to achieve the desired level of outcomes. This helps to define the focus on the research topic, indicate various steps which are involved in the research and establish the limit of the research or avoid collection of data which are unnecessary. There are so many objectives in case of improvement of technologies in the health care field. These are as follows: Improvement of technologies will also reduce the burden of more manpower resources. The productivity will increase by decreasing labor intensive work forces especially in this industry (Carlsson, 2002). It will also help to reduce the processing time. Without the technologies people have to wait long time for getting admission inside of a hospital. The testing procedure also was time consuming before applying the improved technological tools. Technology can solve the problem for waiting a long time before starting a treatment. Mobility can be stated as another objective of this research which will help to reduce the waiting time of

Branding Research Proposal Example | Topics and Well Written Essays - 2000 words

Branding - Research Proposal Example With a clear level of branding architecture, an organization can decide on the level of branding that will receive the greatest support and emphasis. In addition, the organisation can also establish and define the relations between the various brands in the organisation. Branding has moved into the daily lives of individuals in the Western societies affecting more sectors than ever before as the competition for audiences among companies intensifies (Owen, 1993). Branding is no longer a concept limited to companies, as there has been a rise of the practice in universities and other institutions. However, as branding becomes a mainstream practice and concept, it risks being misinterpreted and misunderstood. This is because branding is not only creating a logo and graphics to represent a company, person, or country (Healey, 2008). Branding is encompassed by the perceptions of the reputation as well as the tangible look and feel of the company, service, product, individual, or country (H estad, 2013). It relates to the behaviour of the company as well as the customer experience. Therefore, the concept of branding, applies to aspects that are within and outside the organisation. Consumers usually generalize their attitudes and perceptions across services and products based on two key factors (Hansen & Christensen, 2004). These factors are the impression they form on product attributes and the credibility of the country of origin of a brand or product (Hansen & Christensen, 2004). The product attributes include value of money and product quality while the credibility of the country of origin of a product is based on the individual’s familiarity of the country of origin of the product. These two factors are responsible for the creation of a favourable perception in a consumer that influences them to purchase and use a particular product or brand. The challenge, however, is the formation of stereotypes that are responsible for influencing individuals’

Immigration Term Paper Example | Topics and Well Written Essays - 750 words

Immigration - Term Paper Example America is a country whose growth and development was greatly derived from immigrant communities most of which later became Americans. Immigration has equally been a source of social, cultural and political confrontations that have shaped America. Immigration is of great interest to me because of the immense role it plays in society both negatively and positively. In America, for instance, immigration has been incidental to the development of the country in several ways. Immigrants provided cheap labor during the industrial evolution and early development stages of the country. Furthermore, the assimilation of immigrant communities into the American society advanced the country’s diversity profile. Conflicts created by immigration often revolve around the perceived threat to a country’s culture by the immigrants who are torn between two cultures. Such a concern leads to strife between resident communities and immigrants though most of the conflicts are merely based on p erceptions. According to Carl (45-52) immigration is a social problem because of how it creates tensions and misunderstandings in society. Basically, immigration is a source of social strife pitting resident communities and immigrant communities most of which are based on culture and economic factors. ... Carl (79-81) further suggests that immigration has immense economic implications in society. Economically, immigrants are perceived as a challenge to materials and opportunities, therefore, creating competition for resources and jobs with local communities. Other considerations include crime whereby immigration is often linked to increased levels of crime in the society or sometimes the society may resort to crime as a way of articulating the immigration problem. Immigration has been subject to literary dialogue since time immemorial and many thinkers and scholars share their diverse opinion on the vast subject. Numerous scholars examine immigration in detail evaluating the nature of a problem it presents to society. In essence, immigration as a social problem has attracted the attention of numerous researchers, authors and scholars who examine the issue from different theoretical perspectives. Robert Sampson tackles the subject from a practical perspective by unearthing the recent c onflicts and issues emanating from immigration in the United States through which he presents the prevailing conflicts regarding immigration (Sampson 28-33). In his article, Rethinking Crime and Immigration, Robert Sampson reveals that immigration is indeed a social problem, and it greatly influences the society. The role played by immigration in the political discourse particularly in the political contests has been captured by the author in a very explicit manner capturing the real essence of immigration in America. Though the author specifically focuses on immigration as a social problem in the United States, it is evident that the predicament

Pharmacology Case Study Example | Topics and Well Written Essays - 1250 words

Pharmacology - Case Study Example A study by Peng et al. (2004) on Pharmacokinetics and Pharmacodynamics of Imatinib in a Phase I Trial with Chronic Myeloid Leukemia Patients, found confirmed the findings of Reckmann et al. (2002) that the drug is absorbed immediately it is administered orally. Further, when they compared imatinib with AUC0-24 hours at steady-state and on day 1, there was a 1.5- to 3-fold drug accumulation after the dose is repeated once a day. Killock (2014) has found that after administration of 350 mg of imatinib at a normal state, the mean plasma trough concentration records at 570 ng/mL and above (about 1 _mol/L). This plasma concentration is more than the 50% inhibitory concentration that successfully inhibits proliferation of BCR-Abl–positive leukemic cells gotten from CML patients (Mitzuta et al. 2013). With imatinib, the relationship between the white blood cells reduction and PK parameters at normal circumstances indicate that the initial imatinib’s hematologic response depend s highly on the dose administered to the CML patient and in this case, a dose higher than 400mg is needed in order to have an optimum effect on white blood cells reduction (Al Ali et al. 2002). From the above information, it is clear that the action of imatinib is therefore different and advanced as compared to the older therapies whose pharmacodynamics and pharmacokinetics are different and present chances of many side effects that in most cases lead to discontinuation of medication therapy.

The VIctim and Victmizer Essay Example for Free

The VIctim and Victmizer Essay We read five words on the first page of a really good novel and we begin to forget that we are reading printed words on a page; we begin to see images. These were the word spoken by John Gardner and describe exactly what a reader goes through in Millers Death of a Salesman. A victim is the one against whom the act is perpetrated against and the victimizer is the abuser of the crime. Throughout Death of a Salesman, the main character Willy Loman both victimzes his wife and two sons and is also victimized. Linda, who is Willys loyal wife, is victimized by Willy through disrespect. Willy Loman usually has no time for her, he show impatience towards her and responds to her very abruptly. Willy complains when she buys a new type of cheese and throughout the play, he yells at her often when she is mending her stockings. LINDA: Oliver always though the highest of him   WILLY: Will you let me talk?  BIFF: Dont yell at her, pop, will ya?  WILLY (angrily): I was talking, wasnt I?  (Miller, pg. 38)  It is clear that even Biff notices the disrespect of Willy towards his mother and he is hurt by it. In another scene, Biff describes his parents relationship.  BIFF: He always, always wiped the floor with you. Never had an ounce of respect for you.  (Miller, pg. 30) Even so, the disrespect is evident when the story unfolds and the audience is made aware that Willy has been cheating on Linda and giving her stockings to another woman. However much outrage this may cause the audience, the disgusting and appalling behaviour of Willy towards Linda, she too victimizes her husband. Although it is completely clear that she is a well-caring mother and wife, no one can deny that she plays a part in Willys death. Linda finds out about Willys deliberate car crashes and about the ripples in the gas line. She still supports him and pretends she knows nothing about it. She could have stopped Willy and helped him change instead of brushing it under the carpet and being ignorant to what was happening. Through that change, Willys death would have been avoided. She is afraid to hurt Willy and doesnt want him to know that she is aware of his feeble attempts of suicide. She wishes not to let Willy think that he has failed as a father and as a husband and has failed his financial responsibility.  BIFF: Did you have it taken off?  LINDA: Im Im ashamed to. How can I mention it to him? Everyday I go down and take away that little rubber pipe. But when he comes back home, I put it back where it was. How can I insult him that way? I dont know what to do. (Miller, pg. 60)  Furthermore, Willy also victimizes his son Biff and has many flashback memories of his son. Willys feelings towards Biff are very strong and though he has two sons, he seems more inclined towards pleasing Biff. Willy loves Biff and has high expectations for him and at the end of the play, he thinks he has done Biff a favour by committing suicide. When he was young, Willy could find no fault with Biff and does not scold him for cheating or stealing. Once, Willy asks Bernard to give Biff the answers for the test and hence teaches his son immoral behaviour of cheating to get ahead in life. As a result, Biff is victimized because he grows up not knowing the real difference between right and wrong and what is immoral and correct. At the end, when Biff leaves, he goes for a last visit to Willy and tells him that his life as a failure is the fault of Willy. Willy refuses to accept it and accuses him of spite and continues to repeat that he wont accept the blame. Biff replies to his father. BIFF: I never got anywhere because you blew me so full of hot air I could never stand taking orders from anybody! Thats whose fault it is!  (Miller, pg. 131)  He also tells Willy that he and him are nothing and to give up his hopes for him.  BIFF (crying, broken): Will you let me go, for Christs sake? Will you take that phony dream and burn it before something happens?  (Miller, pg. 133)  Even so, Willys victimization led to Biff victimizing Willy. Willy is caught by Biff when he is cheating on his mother and there is another woman with him in the room in Boson. Biff loses the respect for his father and he becomes sour and disillusioned. BIFF: You fake! You phoney little fake! You fake!  (Miller, pg. 121)  So, the attitude that Willy had towards his sons and his disrespectful behaviour and cheating towards his wife lead Biff to victimize him by becoming a failure and losing all respect for his father. He loses hope of ever being what his father dreamed of him being one day.  In comparison, Willys attitude and relationship between Happy is different in that he does not expect very much from him and he doesnt have the high hopes and dreams for him like he does for Biff. His victimization of Happy is when he ignores or giver very little attention to him although Happy tends to be an attention-seeker throughout the play. Willy hardly ever speaks to him and if he does, it is through Biff or related to him somehow. Happy also victimizes Willy by not letting him down about the other woman and he ignored and denies Willy as his father later in the story when they meet at the Chop-House. LEETA: Dont you want to tell your father   HAPPY: No, thats not my father. Hes just a guy.  (Miller, pg. 115)  He also tells lies about it to his mother when he is questioned by her.  He then goes to later lies about it to his mother, Linda, when she rebukes them for deserting him in the restaurant for girls,  LINDA (shouting after Biff): You invite him for dinner. He looks forwards for it all dayand then you desert him there. Theres no stranger youd do that to.  HAPPY: He had a swell time with us. Listen when I desert him, I hope I dont outlive the day!  (Miller, pg. 123) To conclude, Arthur Millers Death of a Salesman is filled with victimizations throughout the play whether they are directly or indirectly targeted. Willy victimizes his wife and his two sons but is also victimized by them throughout the play. But the real tragedy of his victimization is that it leads to more harm than he originally caused and he becomes the biggest victim of it also. In turn, the audience is shocked to see that he turns to victimize those closest to him. To some, he may be deserving of victimization, but others may sympathize with him and say justice has not been served.

Post Olympic Effects on Hospitality Industry Essay Example for Free

Post Olympic Effects on Hospitality Industry Essay Aim: To identify the issues that the hospitality industry may be faced with  post Olympics 2012 and to recommend  strategies to overcome the reduction in the business to hospitality organisations. Objectives: 1. To study the opportunities in the hospitality industry during Olympic 2012 2. To evaluate the impact of post Olympics 2012 on hospitality industry. 3. To recommend the strategies to the hospitality industry to survive post Olympic downfall in business The London Olympics is spending a huge amount of money for the Olympic Games and for their facilities. Preparing for the Olympics, hospitality industry needs to consider the impact of tourists during the Olympics time and beyond. It involves the pre and post Olympic stays of the tourist. The hoteliers are creating a unique atmosphere and spending lots of money for the Olympics. Hospitality industry has challenges to recover all the money which they spend for Olympics, which depends on the strategies which they will use after post Olympics. The Olympic Game is now becoming the most important event in the calendars of sport tourism and is also acting as a catalyst for the growth of a tourism destination’s product. It is very important to examine the pre-games impact and contrasting them with post games results, researching the works of various authors on the same topics pulls up the threat of vast differences. It is very obvious that there is essential need for more rigorous and standardized industry method to reduce the differences to minimum. The reports of DCMS suggests that there is an inadequate attention and underestimation of importance is being paid to what could be the most important period of all that is the post Olympic period and there is also an overall lacking in understanding the behavior of Olympic tourists. It is very vital to evaluate the post games impact of Olympics on Hospitality as a great deal of money and time is invested into predicting the impacts of the games, the Games suffer from a lack of ex-post analysis. London 2012 will provide an opportunity for UK to generate extra revenue as sport tourism is now considered to be in the introduction phase to the tourism product lifecycle, London now has achieved the position which could help to maintain a unique competitive advantage through tailoring the product to the contemporary tourists. London 2012 Olymdspic Games Visit Britain’s aim’s to use cultural and sporting activities to improve the quality of life, support the pursuit of excellence, creative and leisure industries, and champion the tourism. It will also track progress, monitor and implement as follows: BHA will work towards a new tourism growth target for 2008-11, and later a further target for 2012-15, and monitor progress towards those targets. The Strategy will be to maximize the legacy through effective post-games marketing and make London and Britain â€Å"must see destinations’. DCMS, Visit Britain and Visit London published Winning in 2007 after consulting the local tourism agencies and tourism industry, Visit Britain (2011). Wining is the revised document emerged after consultation and its envisaged programmed will run until 2017. It was an enviable task to write a strategy that would embrace the whole of UK, yet accurate to make the most of the opportunity provided by the London 2012 games . The document also mentions more specific targets and aspirations, as in how through tourism extra revenue will be generated using London 2012 games. For example, it showcases an explicit objective that would help in reversing the decline in domestic overnight stays which explains lack of interests or attention on cultural tourism. Although they mentioned about new festivals, the desire to imitate Australia which achieved success by utilizing the 2000 games and contributed extra thirty percent through cultural activities in international tourist participation and the cultural Olympiad. Can these aims prove feasible/how realistic they can be? A strategy called Winning was published in the year 2007 which was supported by researchers and prominent economist from UK, who claim that the London 2012 Olympics can unveil an opportunity to UK to add ? 2. 1 billion additional revenue to the overall tourism benefits. The substantial economic bequest written is, there will be a dramatic increase in the number of tourist spending, which is merely supported or justified with the aid of their positive projection. The accent on estimated revenue by tourism as a vital monetary consequence of the event allows an appealing negation. The Tourism policy is also being marginalized in organizational structures and strategy scaffolds of broader Olympic development. Visit Britain and Visit London is forecasting that amid 50-70% of the net economic profit of organizing the games measures over 7-10 year period will amass through tourism. These forecasts are a result of â€Å"ex- ante† monetary collision analysis which is reputably unpredictable. (Kronbalatt, 2006) and (Crompton, 1995) indeed suggest vigilance when taking into account such tourism projection for Olympic profits. By developing three estimates of its most probable effects (Blake, 2005) accredited the vague economic results of the Olympic Games. The central case suggests that there can be an increase of 1. 5% to the UK’s tourism amid 2012 and 2016. However possible consequences can range amid a probable decrease by 4% or increase in 7%. To ascertain the correctness of these forecasts, the report also contains ways on how to observe the effects. The only facet that initiates concern is that being so close to the event, the UK had failed to have an initiates in the earlier part as Sydney did. Winning, a strategy which was published in 2007 is supported by suggestions from economists, researches and postulates that the 2012 games will provide them an opportunity to generate ? 2. 1 billion in additional tourism benefits (DCMS, 2007, p. 17). The main tangible economic legacy of the games will be an increase in the number of visitors spending is justified with the help of their optimistic projection. The emphasis on Tourism revenue as the key economic outcome of the games allows an interesting contradiction. Tourism policy has been marginalized both in the organizational structures and policy framework of wider Olympic planning. Visit Britain and Visit London is estimating that between 50-70% of the net economic benefits of staging the event measured over 7-10 year period will accrue through tourism. Such forecast are the outcome of â€Å"ex-ante† economic impact analyses which are notoriously unreliable (Crompton, 1995). Kornblatt (2006) certainly recommends caution when considering the tourism projections of â€Å"Olympic benefits†. These positions are reaffirmed by academic analyses. By developing three estimates of its likely effects (Blake, 2005) acknowledged the uncertain economic outcomes of the 2012 games. According to Blake’s â€Å"Central Case†, the most likely outcome is that there can be an increase in tourism to the UK of 1. 5% between 2012 and 2016. However, Blake also suggests that the effects could range between a reduction of 4% and an increase of 7%. To establish the accuracy of these forecasts, the report also includes measures on how to monitor the effects. The only aspect that initiates worries is that, being so close to the games, the UK does not almost have any initiatives similar to that of Sydney, where effects of longitudinal tourism were monitored by groups that began working well before the 2000 games and which included a strong representation from the academic community ( e. g. , see Faulkner et al. ,2001). To recommend the strategies to the hospitality industry to survive post Olympics downfall in business: According to a stark warning from the European Tour Operators Association issued for the start of British Tourism Week LONDON tourism is â€Å"running away† from the U. K. rather than toward it. The main concern was the shortage of availability of hotel space at â€Å"reasonable market rates† in London during Olympics period. ETOA’s Executive director, Tom Jenkins had said that the European tour operators are â€Å"most concerned that the U. K. in general is underperforming on the worldwide tourism market†, citing a 105% U. K. 10-year growth figure compared to 130% growth in European tourism and 195% worldwide. On the other hand along with raising problems with the taxation system and the complications and restrictions imposed with getting a U. K visa, Jenkins also highlighted â€Å"a core postulated that London will have bonanza year for business in 2012† as leading to overpricing and a potential pre- and post-Olympics â€Å"crater† in the hotel market. He also warned this Olympic effect could have much longer lasting implications. According to the research made by us we would recommend the following strategies for the issues: UK hoteliers should be able to position themselves for the London Olympics: Hoteliers need to consider the before and after impact of visitors coming for the Olympics or arranging the vacation holidays around the time of the event. They need to consider the impact of the event itself. It should be mainly focused in terms of occupancy and rate and most of the hotels should have sophisticated models in place to deal with these issues Smith and Stevenson (2009) . London hoteliers should incorporate Olympics related ideas into their packages: The hoteliers should use the occasion to create a unique atmosphere. It is important that all the UK hotels recognizes that it will have to step up to the plate and offer a world-class welcome to what could possibly be completely new inbound markets Gibson (2010). Improving customer service: People expect best service when they come to visit the country for the Olympics. In this situation many skilled workers are required for providing a good experience for the visitors. The hotels must employ sufficient staff, as well as well trained chef to work flexibly and must be able to cope up the pressure. They should employ people who will welcome the visitors in a helpful manner and in a professional way. They should also have good language skills as well as they must be aware of disability requirements and other cultural ideas, Red White and Blacks (2011). Need to increase accessibility: The Paralympics games are going to attract nearly 4,500 athletes, the tourism business must strive to provide reliable information about accessible facilities and must understand the need of the visitors mainly the disabled people. They should explore the possibility of the research of the effectiveness of disability awareness training in the tourism industry. They should also consider the disability training as a part of gold standard customer service work Improve skills and retention of the staff: For the last two years more than half of the managers do not have minimum management qualifications. There is a severe shortage of skilled chefs. The main backdrop of the hospitality industry is high rate of staff turnover which costs approximately ? 1 billion each year. The employers should check for the qualification reform while recruiting new staffs. The industry must check more for employee benefits as well to retain the employees Kirkup Major (2006) Bibliography: